September 7, 2011 – 4:29 pm
by Cara It turns out there is a lot the pharmaceutical advertising world can learn from outside the industry. In fact, at a time when many pharma companies are shying away from anything digital, Pozen has embraced the idea.
Pozen has formed an unprecedented Digital Advisory Board (DAB) to identify untapped digital strategies as it prepares to commercialize [...]
Tags: digital communication, digital marketing, marketing strategy, new media, pharmaceutical marketing, pozen, social media marketing
Posted in
Healthcare ad agencies, Patient education, Sales & Marketing, Social media in pharma, Technology |
2 Comments »
August 30, 2011 – 5:18 pm
by Cara When the Prescription Medicines Code of Practice Authority (PMCPA) reprimanded Bayer HealthCare this month for breaching the ABPI Code of Practice in two of the company’s postings on Twitter, the ruling may have exacerbated wariness about social media within the pharmaceutical industry.
Industry sources say, though, that drug companies should not look to the judgments as [...]
Tags: bayer, fair balance, FDA, pmcpa, regulations, Social media, social media marketing, Twitter
Posted in
Social media in pharma, adherence and compliance |
2 Comments »
August 24, 2011 – 1:03 pm
by Cara The launch of inVentiv Health Communications/Europe group, announced today by Massachusetts-based inVentiv Health, will create a “super agency” headquartered in London described as an all-in-one stop for clients. The venture combines the services of more than a dozen leading industry agencies, including GSW Europe, which was subsumed in the venture.
Expect more in the future from [...]
Tags: contract research organizations, corporate identity, cro, gsw europe, gsw worldwide, Healthcare ad agencies, healthcare communications, healthcare public relations, inventiv
Posted in
Healthcare ad agencies, Med Ad News |
1 Comment »
August 4, 2011 – 3:35 pm
by Chris Earlier this week, Dave Paragamian reached out to me with some news. Well, the news is now official. Mr. Paragamian has moved from Euro RSCG Life/Havas Health, where he was most recently regional CEO of Havas Health for Latin America, Asia Pacific, and the emerging markets, to president of the medical communications agency ApotheCom.
ApotheCom will [...]
Tags: Ad agency news, ApotheCom, Euro RSCG Life, Havas Health, Hunstworth Health, people on the move
Posted in
Healthcare ad agencies |
No Comments »
July 28, 2011 – 2:29 pm
by Chris Shortly after I posted Lessons from the Pfizer Facebook hack, I was intrigued to see a number of folks on Twitter clucking over a quote from Bruce Grant, senior VP, business strategy, at Digitas Health:
“Our advice is you don’t have a choice as to whether you have a page – your choice is [...]
Tags: Facebook, hacking, Pfizer, Social media in pharma, trolls
Posted in
Social media in pharma |
No Comments »
July 20, 2011 – 12:31 pm
by Chris That mischievous splinter sect of Anonymous, The Script Kiddies, has been at it again; first they made a name for themselves by hacking Fox News’ Twitter feed and sending out reports of President Obama’s death. Now the group has turned its sights to Big Pharma, hacking Pfizer’s Facebook page (the screen grab is courtesy of [...]
Tags: Facebook, hacking, hacktivists, Pfizer, Social media in pharma
Posted in
Patient education, Pharmaceutical operations, Social media in pharma, Technology |
6 Comments »
July 13, 2011 – 8:32 am
by Chris Sermo has taken crowdsourcing to a whole new level with the launch today of its mobile app for physicians, Sermo Mobile. Physicians can download Sermo Mobile for free at www.sermo.com/mobile. The app features iConsult, a way for physicians to quickly share information from the patient bedside and get opinions from peers.
“Sermo Mobile allows members quick [...]
Tags: crowdsourcing, iPad, iPhone, iPod Touch, mobile apps, practice management, Professional education, Sermo
Posted in
Professional education, Promotional medical education, Social media in pharma, Technology, physicians |
2 Comments »
June 21, 2011 – 2:43 pm
by Chris With the quickly approaching Aug. 15 deadline for allowing comments on their Facebook walls, pharmaceutical companies are grappling with whether to leave this area of social media all together. Intouch Solutions examined the dilemma and came up with their own solution for pharma: PharmaWall, a Facebook monitoring and moderation tool.
“Facebook’s recent policy change really sparked [...]
Posted in
Legal actions, Pharmaceutical operations, Professional education, Promotional medical education, Social media in pharma |
No Comments »
June 16, 2011 – 11:49 am
by Chris I just got off of a conference call with the contract packaging company MWV, the consultancy Venebio, and an expert from the University of Arizona College of Pharmacy, elaborating on the results of a study published in this month’s Journal of Clinical Therapeutics that showed the use of blister calendar packaging can improve medication adherence [...]
Tags: generics, medication adherence, MWV, packaging, pharmaceutical manufacturing
Posted in
Patient education, Pharmaceutical operations, adherence and compliance, packaging |
No Comments »
April 28, 2011 – 9:14 am
by Gina Monari Findings of a nationwide survey from Medscape reveals that wide gaps in compensation exists between medical specialties and between male and female physicians. The survey results, which were released today, show that specialists earn two times more than primary care physicians, while male physicians out earn female physicians.
Posted in
Economy, Professional education, Promotional medical education, physicians |
No Comments »
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