April 28, 2011 – 9:14 am
by Gina Monari Findings of a nationwide survey from Medscape reveals that wide gaps in compensation exists between medical specialties and between male and female physicians. The survey results, which were released today, show that specialists earn two times more than primary care physicians, while male physicians out earn female physicians.
Posted in
Economy, Professional education, Promotional medical education, physicians |
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April 27, 2011 – 10:56 am
by Chris AstraZeneca has finally done what non-pharma companies such as Amazon, BestBuy, Clairol, and Comcast have been doing for years now. For patients who don’t want to call an 800-number, AstraZeneca has unveiled an online chat function for its its cholesterol medication Crestor and the heartburn drug Nexium (click the product links to take you directly [...]
Tags: AstraZeneca, Crestor, Nexium, online chat, pharma social media
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma, disease awareness |
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April 25, 2011 – 10:14 am
by Chris In a few days, I’ll be standing on the stage in a ballroom at the Sheraton Hotel and Towers in New York City, for the 22nd annual Manny Awards.* I’ve got my dress, the script is prepared, and the night promises to be another special one.
This will be my 11th year participating in the April [...]
Tags: Manny Awards
Posted in
Behind the scenes, Magazine production, Manny Awards, Med Ad News |
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April 14, 2011 – 1:33 pm
by Chris There is no doubt that the pharma industry is a little bit in love with the iPad, especially sales representatives. Unlike the previous, PC-based generation of tablet computers, the things actually work and have battery power that can be measured in hours, not minutes. Truthfully, anyone who gets to play with one of these sleek [...]
Tags: detail aids, digital detailing, e-detailing, iPad, pharmaceutical sales reps
Posted in
Professional education, Sales force effectiveness, Social media in pharma, Technology |
2 Comments »
April 13, 2011 – 12:38 pm
by Chris I just got back onto Twitter after quite a number of weeks of minimal involvement. The heartwarming thing is I got quite a few private messages asking me if I was all right. I’m fine. All of us here have been involved in preparing the huge April issue and preparing for the 2011 Manny Awards [...]
Tags: adverse event reporting, epilepsy, Keppra XR, PatientsLikeMe, Social media, UCB
Posted in
Manny Awards, Patient education, Promotional medical education, Social media in pharma, disease awareness |
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March 8, 2011 – 7:51 pm
by admin (This is a guest post by Ed Silverman of Pharmalot.)
Last fall, Pfizer began running ads for Lipitor that prominently touted the notion that exercise and a healthy diet may not make enough of a difference for two out of three people who must lower their cholesterol. To make its point, the drug maker began its [...]
Tags: AstraZeneca, Crestor, low-fat food, Patient education, recipes, Social media
Posted in
Patient education, Promotional medical education, Social media in pharma |
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February 28, 2011 – 9:10 am
by Gina Monari Enbrel’s U.S. professional business is now handled by Concentric Healthcare Advertising, which won the business in a highly competitive pitch against four healthcare advertising agencies. The agency will be handling the rheumatology end of the business for Pfizer Inc. and Amgen Inc. in collaboration with the clients’ consumer and digital agencies on the brand [...]
Tags: account wins, advertising agencies, Concentric, Enbrel, new business
Posted in
Adwise |
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February 15, 2011 – 9:06 am
by Steven Niles Today at DIA’s EDM Conference, Veeva Systems officially became more than just a pharma CRM company with the launch of Veeva Vault, a cloud-based, regulated content management system designed specifically for the life sciences industry.
Tags: cloud computing, content management, Veeva Systems, Veeva Vault
Posted in
DTC advertising, Sales & Marketing, Technology |
2 Comments »
February 9, 2011 – 11:53 am
by Joshua Slatko (This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change people’s expectations for what experiences [...]
Tags: educational gaming, patient adherence, Patient education, Social media, wellness
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
5 Comments »
January 11, 2011 – 2:44 pm
by Steven Niles Known for its customer relationship management products, Veeva Systems has never been in the business of closed-loop marketing. But that changed today with the unveiling of Veeva iRep, which the company is billing as the pharmaceutical industry’s first complete customer relationship management and closed loop marketing solution built exclusively for the iPad.
Tags: Apple, Intouch Solutions, iPad, Sales force effectiveness, Veeva
Posted in
Med Ad News, Sales & Marketing, Sales force effectiveness, Technology, e-Marketing |
4 Comments »
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