Thursday, April 22nd, 2010
Tonight, following the 21st Annual Manny Awards honoring outstanding acheivements in healthcare advertising, our April issue will be unveiled along with all the winners. Meanwhile, our May issue, including one of our regular features on promotional medical education, is in full production.
For last year’s promotional medical education feature, I had ...
Posted in
Behind the scenes, Legal actions, Manny Awards, Promotional medical education, Sales & Marketing |
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Monday, October 26th, 2009
Vertiyo Creative Group Inc. and Vertiyo Health are born. The Battery Park area of New York City welcomes the new full-service branding and marketing agency, which launches its healthcare-specific Website today. Vertiyo Health is a full-service healthcare advertising agency, providing creative marketing solutions for professional and patient audiences in the ...
Posted in
Adwise |
4 Comments »
Wednesday, June 10th, 2009
Recently, FDA issued a draft guidance titled Presenting Risk Information in Prescription Drug and Medical Device Promotion. The draft guidance outlines factors FDA considers when evaluating ads and labeling for prescription drugs, providing examples to illustrate the agency’s thinking. According to FDA, the guidance was issued in response to requests ...
Posted in
FDA Files, Sales & Marketing |
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Monday, February 2nd, 2009
"These are days when many are discouraged. In the 93 years of my life, depressions have come and gone. Prosperity has always returned and will again." — John D. Rockefeller (July 8, 1839 – May 23, 1937)
In this era of financial uncertainty, no business is entirely immune to the economic ...
Posted in
Magazine production, Med Ad News |
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