Tuesday, May 4th, 2010
Sanofi-Aventis U.S., the marketer of Lantus SoloSTAR, has created the “Choose” campaign as a way to generate a dialogue about insulin among people with type 2 diabetes and their healthcare providers. The campaign, which just launched and will continue throughout the year, includes print advertisements, television spots, and an online ...
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Adwise |
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Tuesday, June 23rd, 2009
In case you've been under a rock lately, Rep. Charles Rangel, D-N.Y., chairman of the House Ways and Means Committee, proposed last week eliminating the tax deduction for prescription drug advertising. Mr. Rangel believes that this could bring in $37 billion that could go towards the costs of healthcare ...
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Uncategorized |
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Tuesday, March 31st, 2009
Now that my work on the April issue is (nearly) complete, I can turn my attention to our annual DTC special report, scheduled for May. And just in time, The Nielsen Company has released its list of 2008's most-recalled pharmaceutical and vaccine ads. You may remember that list as coming ...
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DTC advertising, Sales & Marketing |
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