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Doctors and reps: iPad or not to iPad?

Thursday, April 14th, 2011

There is no doubt that the pharma industry is a little bit in love with the iPad, especially sales representatives. Unlike the previous, PC-based generation of tablet computers, the things actually work and have battery power that can be measured in hours, not minutes. Truthfully, anyone who gets to play ...

PSSG working with Aptilon to deliver virtual sales reps

Monday, October 19th, 2009

As part of its vRepresentative and Publicis vClinicalConsultant offering, Publicis Strategic Solutions Group is executing a number of live video detail projects for clients in alliance with Aptilon Corp. as a technology partner. Aptilon helps to enable pharmaceutical marketers to reach and interact with physicians via the Internet through its ...