Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
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Friday, November 5th, 2010
Williams-Labadie, a Chicago-based healthcare communications and advertising agency, recently celebrated their 20th anniversary with employees and friends at Hub 51 in downtown Chicago. The agency is part of Publicis Healthcare Communications Group.
[caption id="attachment_539" align="alignleft" width="210" caption="(From left) Kathryn Jaskulski, Philip Miller, Deeya Bhatla, Megan Bearry, Greta Christensen"][/caption]
The agency is heavily ...
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Adwise |
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Tuesday, November 2nd, 2010
The digital marketing agency Intouch Solutions Inc. continues to innovate by unveiling several social media tools, including TweetPharm and its share»send»save product. TweetPharm is a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. The share»send»save tool is a social sharing widget designed especially for the heavily regulated pharmaceutical ...
Posted in
Adwise, Social media in pharma, Technology, e-Marketing |
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Thursday, October 28th, 2010
On Wednesday, Oct. 27, Core-Create Inc. kicked off a 3-part blog series on the critical role that creativity plays in today’s pharmaceutical marketing. Dorene Weisenstein, executive VP and chief creative officer, the Core Nation, offers creative calls to action as she discusses how branding and marketing tactics are launching innovative ...
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Adwise |
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Thursday, October 21st, 2010
In a Q&A with Med Ad News editor Gina Monari, Nancy Drescher, senior VP, director of client services at AbelsonTaylor, discusses how leadership roles are expanding and duties at the agency are being shifted to accommodate its growth. Read on to learn about how the recent reorganization enables Jay Carter, ...
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Adwise |
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Wednesday, October 13th, 2010
Roska Healthcare Advertising’s executive leadership dream team adds creative prowess with the recent addition of Ross Thomson as chief creative officer. Mr. Thomson is charged with bringing dynamic, fresh talent to add to his team and also developing the agency business model and brand identity while closely working with Jay ...
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Adwise |
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Tuesday, May 4th, 2010
Sanofi-Aventis U.S., the marketer of Lantus SoloSTAR, has created the “Choose” campaign as a way to generate a dialogue about insulin among people with type 2 diabetes and their healthcare providers. The campaign, which just launched and will continue throughout the year, includes print advertisements, television spots, and an online ...
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Adwise |
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Thursday, April 22nd, 2010
Tonight, following the 21st Annual Manny Awards honoring outstanding acheivements in healthcare advertising, our April issue will be unveiled along with all the winners. Meanwhile, our May issue, including one of our regular features on promotional medical education, is in full production.
For last year’s promotional medical education feature, I had ...
Posted in
Behind the scenes, Legal actions, Manny Awards, Promotional medical education, Sales & Marketing |
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Monday, March 2nd, 2009
The Manny Awards are getting closer and closer. In about a week, we will be opening up online voting to the participating healthcare advertising agencies. On Friday and throughout the weekend, our team was busy uploading the hundreds of creative samples submitted for consideration. This year, rather than judging a ...
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Manny Awards |
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Friday, February 6th, 2009
In partnership with Momentum Worldwide, McCann Healthcare Worldwide has launched Momentum Wellness, the first global practice area focused specifically on wellness. The goal of the practice is to educate and enlighten consumers while building brand equity. Expertise lies in addressing the needs of traditional health-related categories, as well as the ...
Posted in
Adwise, Med Ad News |
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