Tuesday, January 10th, 2012
Fresh off last week’s announcement that Merck’s Global Health Innovation Fund has invested $17 million in Physicians Interactive Holdings, company leaders have moved forward with their next venture.
PI has announced the company has formed an exclusive strategic alliance with WorldOne, the largest healthcare data collection company in the world. The ...
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Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
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DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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Tuesday, June 23rd, 2009
As referenced in an earlier post, the pharmaceutical industry appears to have let its market data go stale in recent months, neglecting to update its market research as a way to cut costs. Of course, it’s never just that simple. Marketers basically do two types of research. One is regular ...
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Tuesday, June 16th, 2009
Pharma CRM and data solutions provider Cegedim Dendrite took its show on the road today, holding its U.S. Roadshow at The New York Palace in NYC. The event was designed to highlight the company's continued financial stability and its success in 2008. The company, which is the product of the ...
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Friday, February 6th, 2009
At Med Ad News, we are constantly receiving white papers on all manner of subjects. Most of them, unfortunately, aren't worth the white paper they're written on - they are either shot through with meaningless buzzwords, poorly written, thinly disguised pitches for a product or service, or some combination of ...
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Sales & Marketing, e-Marketing |
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