Wednesday, November 3rd, 2010
Washington is dealing with another case of whiplash following yesterday’s election results. To get a sense of what the new Republican control of the House of Representatives might mean for pharmaceutical marketing and advertising, I caught up with John Kamp, executive director of the Coalition for Healthcare Communication.
Earlier this year ...
Posted in
Economy, Pharmaceutical operations, Sales & Marketing |
2 Comments »
Tuesday, October 12th, 2010
This morning we received a pile of interesting survey data from one of our favorite data sources: the healthcare information and research company SK&A ("A Cegedim Company"). The topic: physicians' policies for interacting with pharma sales reps.
Crucial conclusion for the eyes of pharma marketers: nearly half of the physicians surveyed ...
Posted in
Sales & Marketing, Sales force effectiveness |
4 Comments »
Wednesday, February 3rd, 2010
A contributor to Med Ad News and the founder of AdvanceMarketWoRx, Ellen Hoenig-Carlson has recently released a free e-book titled Best Learning Actions for Healthcare Marketers in 2010. With pharmaceutical companies navigating a complicated environment of new regulations and mediums for communication, the book is designed to help pharmaceutical and ...
Posted in
Sales & Marketing, Technology, e-Marketing |
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