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Med Ad News Insider

Most-recalled spots make emotional connection

Friday, November 6th, 2009

Nielsen IAG has once again released its list of the most recalled drug/vaccine ads, this time ranking the most recalled television spots of the 2008 to 2009 TV season. Two commercials for Boehringer Ingelheim’s urinary disorder drug Flomax topped the ranking. These latest installments of Flomax’s direct-to-consumer TV campaign feature ...