Friday, November 6th, 2009
Nielsen IAG has once again released its list of the most recalled drug/vaccine ads, this time ranking the most recalled television spots of the 2008 to 2009 TV season. Two commercials for Boehringer Ingelheim’s urinary disorder drug Flomax topped the ranking. These latest installments of Flomax’s direct-to-consumer TV campaign feature ...
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DTC advertising |
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Tuesday, March 31st, 2009
Now that my work on the April issue is (nearly) complete, I can turn my attention to our annual DTC special report, scheduled for May. And just in time, The Nielsen Company has released its list of 2008's most-recalled pharmaceutical and vaccine ads. You may remember that list as coming ...
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DTC advertising, Sales & Marketing |
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