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Med Ad News Insider

Ad agencies collaborate on “Choose” campaign

Tuesday, May 4th, 2010

Sanofi-Aventis U.S., the marketer of Lantus SoloSTAR, has created the “Choose” campaign as a way to generate a dialogue about insulin among people with type 2 diabetes and their healthcare providers. The campaign, which just launched and will continue throughout the year, includes print advertisements, television spots, and an online ...