Friday, October 16th, 2009
In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...
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Sales force effectiveness |
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Wednesday, March 11th, 2009
Last week, on March 2, the Pharmaceutical Research and Manufacturers of America’s newly strengthened PhRMA Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines went into effect. The strengthened guidelines stress patient education in a number of ways, including suggestions that “companies should consider individually setting specific periods of ...
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Patient education, Sales & Marketing |
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