Tuesday, January 17th, 2012
[caption id="attachment_989" align="alignleft" width="300" caption="Doughnut burger served at the 2010 Olmstead County Fair in Minnesota, via Jonathunder on Wikimedia Commons. At the Indiana State Fair in 2010, a vendor of similar burgers was quoted as having come up with the concept after seeing Paula Deen "do it on TV.""][/caption]
Friday, while ...
Posted in
DTC advertising, Diabetes, Pharmaceutical operations, Promotional medical education, disease awareness |
2 Comments »
Thursday, December 15th, 2011
A patient who is newly diagnosed with diabetes is going to have a specific list of questions for his or her pharmacist and a different approach to managing the condition than someone who is over 55 years old and has been managing the disease for decades.
So when they both visit ...
Posted in
Patient education, adherence and compliance |
No Comments »
Tuesday, March 8th, 2011
(This is a guest post by Ed Silverman of Pharmalot.)
Last fall, Pfizer began running ads for Lipitor that prominently touted the notion that exercise and a healthy diet may not make enough of a difference for two out of three people who must lower their cholesterol. To make its point, ...
Posted in
Patient education, Promotional medical education, Social media in pharma |
No Comments »
Wednesday, February 9th, 2011
(This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change ...
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
5 Comments »
Friday, October 16th, 2009
In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...
Posted in
Sales force effectiveness |
1 Comment »
Wednesday, March 11th, 2009
Last week, on March 2, the Pharmaceutical Research and Manufacturers of America’s newly strengthened PhRMA Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines went into effect. The strengthened guidelines stress patient education in a number of ways, including suggestions that “companies should consider individually setting specific periods of ...
Posted in
Patient education, Sales & Marketing |
No Comments »
|
|
