Friday, December 3rd, 2010
I had lunch this week in New York with three of my editorial board members; Diane Krusko of Pfizer, Michael Thyens of Eli Lilly, and industry marketing powerhouse in his own right, Sander Flaum of Flaum Partners.
During the lunch, the topic was debated again about why pharma can't seem to ...
Posted in
Social media in pharma, Uncategorized |
1 Comment »
Wednesday, November 3rd, 2010
I spent time two weeks ago at the Hyatt at the Bellevue in Philadelphia for ExL Pharma's Digital Pharma conference (thanks to Jasmaine John at ExL Pharma for letting me attend as media). There were a lot of good presentations at the conference; here's the list of what I ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma |
2 Comments »
Tuesday, October 19th, 2010
VIMOVOtouchpoints, a new Website from AstraZeneca, provides physicians with a variety of helpful tools and information about Vimovo, which was approved by the U.S. Food and Drug Administration in April 2010. Vimovo is a fixed-dose combination of delayed-release enteric-coated naproxen, which is a pain-relieving nonsteroidal anti-inflammatory drug, and immediate-release esomeprazole, ...
Posted in
Drug Approvals, Sales & Marketing, Sales force effectiveness, e-Marketing |
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Tuesday, October 12th, 2010
This morning we received a pile of interesting survey data from one of our favorite data sources: the healthcare information and research company SK&A ("A Cegedim Company"). The topic: physicians' policies for interacting with pharma sales reps.
Crucial conclusion for the eyes of pharma marketers: nearly half of the physicians surveyed ...
Posted in
Sales & Marketing, Sales force effectiveness |
4 Comments »
Monday, January 11th, 2010
As the value of electronic medical records/electronic health records continues to be debated, some would say the pharmaceutical industry needs to take a visible, positive stand on that issue. But the crowd who attended a thought leader panel discussion in December, "EMRgency Medicine - Are you Ready," held by the ...
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Uncategorized |
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