Friday, January 6th, 2012
The impact of mHealth is weighing heavily on the minds of many pharma professionals, who are scrambling to come up with new, innovative ideas to capitalize on the trend.
But Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings, believes providing physicians with the ability to save time while more ...
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Uncategorized |
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Tuesday, October 12th, 2010
This morning we received a pile of interesting survey data from one of our favorite data sources: the healthcare information and research company SK&A ("A Cegedim Company"). The topic: physicians' policies for interacting with pharma sales reps.
Crucial conclusion for the eyes of pharma marketers: nearly half of the physicians surveyed ...
Posted in
Sales & Marketing, Sales force effectiveness |
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Wednesday, August 19th, 2009
Building relationships with physicians is a critical part of the pharmaceutical sales rep’s job. Those efforts can be hampered, however, if the physician the rep has taken such pains to bond with is no longer at the office when the rep comes knocking. The extent to which this can be ...
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Sales force effectiveness |
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