Wednesday, March 17th, 2010
Even as pharmaceutical companies scale back their sales forces, physicians are almost unanimous in reporting visits from as many as 20 sales reps each week from the pharmaceutical or medical device industries. Research conducted by SK&A, A Cegedim Company, found 98% of surveyed physicians open their doors to up to ...
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Sales & Marketing, Sales force effectiveness |
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Wednesday, September 9th, 2009
The SK&A Research Center has been surveying U.S. medical offices on their physician access policies for two years, releasing survey results every six months. I wrote about the company’s last report here. SK&A’s latest study reveals the percentage of physicians who welcome visits from pharmaceutical sales representatives has remained stable ...
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Sales force effectiveness |
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Friday, February 13th, 2009
More and more physicians are opening their doors to sales reps by appointment only. Considering the appointment-based nature of the physician’s office, the only real surprise here is that it’s taken this long for the trend to gain traction.
According to research conducted by SK&A, a provider of healthcare information solutions ...
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Sales & Marketing, Sales force effectiveness |
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