Tuesday, January 11th, 2011
Apple is getting a lot of buzz today around Verizon’s announcement that it will begin carrying the iPhone. But don’t let that overshadow some other big news that happened today around Apple’s iPad that may prove to be of even greater importance for the pharmaceutical industry.Â
Known for its customer relationship ...
Posted in
Med Ad News, Sales & Marketing, Sales force effectiveness, Technology, e-Marketing |
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Tuesday, October 12th, 2010
This morning we received a pile of interesting survey data from one of our favorite data sources: the healthcare information and research company SK&A ("A Cegedim Company"). The topic: physicians' policies for interacting with pharma sales reps.
Crucial conclusion for the eyes of pharma marketers: nearly half of the physicians surveyed ...
Posted in
Sales & Marketing, Sales force effectiveness |
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Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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Wednesday, March 17th, 2010
Even as pharmaceutical companies scale back their sales forces, physicians are almost unanimous in reporting visits from as many as 20 sales reps each week from the pharmaceutical or medical device industries. Research conducted by SK&A, A Cegedim Company, found 98% of surveyed physicians open their doors to up to ...
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Sales & Marketing, Sales force effectiveness |
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Monday, October 19th, 2009
As part of its vRepresentative and Publicis vClinicalConsultant offering, Publicis Strategic Solutions Group is executing a number of live video detail projects for clients in alliance with Aptilon Corp. as a technology partner. Aptilon helps to enable pharmaceutical marketers to reach and interact with physicians via the Internet through its ...
Posted in
Sales force effectiveness |
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Friday, October 16th, 2009
In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...
Posted in
Sales force effectiveness |
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Wednesday, September 9th, 2009
The SK&A Research Center has been surveying U.S. medical offices on their physician access policies for two years, releasing survey results every six months. I wrote about the company’s last report here. SK&A’s latest study reveals the percentage of physicians who welcome visits from pharmaceutical sales representatives has remained stable ...
Posted in
Sales force effectiveness |
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Monday, June 29th, 2009
With the reduction in the number of representatives, the shift to specialty products, and the increasing barriers to physician access, the number of opportunities to influence physicians is plummeting. Every call must be high impact. As a result, pre-call planning has become a fundamental skill for successful pharmaceutical sales calls ...
Posted in
Sales force effectiveness |
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Thursday, May 14th, 2009
Is the pharmaceutical sales representative an endangered species? I’ve been hearing whispers that such a thing is possible. With shifting physician attitudes and tighter sales and marketing budgets, some probably do believe that the traditional pharma sales rep could be on the way out, to be replaced by something else. ...
Posted in
Sales force effectiveness |
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Friday, February 13th, 2009
More and more physicians are opening their doors to sales reps by appointment only. Considering the appointment-based nature of the physician’s office, the only real surprise here is that it’s taken this long for the trend to gain traction.
According to research conducted by SK&A, a provider of healthcare information solutions ...
Posted in
Sales & Marketing, Sales force effectiveness |
1 Comment »
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