Thursday, February 18th, 2010
SK&A, A Cegedim Company, has recently released a report, “Top 50 U.S. ZIP Codes With Most Physicians,” which as the name implies provides a list of the densest groupings of U.S. physicians geographically. Interestingly, among the top 11 zip codes, four are located in the state of Texas, including the ...
Posted in
Economy, Sales & Marketing, Sales force effectiveness |
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Friday, January 22nd, 2010
Up-to-date contact information for healthcare professionals and prescribers is critical asset to life sciences companies. CRM provider Cegedim Dendrite serves that need via its OneKey Services, a customer data management and integration solution. With the recent acquisition of U.S. healthcare data provider SK&A Information Services Inc., Cegedim Dendrite executives hope ...
Posted in
Pharma Business, Technology |
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Wednesday, September 9th, 2009
The SK&A Research Center has been surveying U.S. medical offices on their physician access policies for two years, releasing survey results every six months. I wrote about the company’s last report here. SK&A’s latest study reveals the percentage of physicians who welcome visits from pharmaceutical sales representatives has remained stable ...
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Sales force effectiveness |
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Wednesday, August 19th, 2009
Building relationships with physicians is a critical part of the pharmaceutical sales rep’s job. Those efforts can be hampered, however, if the physician the rep has taken such pains to bond with is no longer at the office when the rep comes knocking. The extent to which this can be ...
Posted in
Sales force effectiveness |
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Friday, February 13th, 2009
More and more physicians are opening their doors to sales reps by appointment only. Considering the appointment-based nature of the physician’s office, the only real surprise here is that it’s taken this long for the trend to gain traction.
According to research conducted by SK&A, a provider of healthcare information solutions ...
Posted in
Sales & Marketing, Sales force effectiveness |
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