Wednesday, November 2nd, 2011
As Bob Allen, the director of mobile and social media at AstraZeneca, told the audience last month during his presentation at the Digital Pharma East conference in Philadelphia, “think Mobile first.”
Not surprisingly, going mobile was a big focus of the conference. With 500 million estimated to be using mobile health ...
Posted in
Healthcare ad agencies, Social media in pharma, Technology, digital advertising |
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Friday, September 16th, 2011
Bonin Bough, global director of digital and social media at PepsiCo and now one of the members of Pozen’s revolutionary Digital Advisory Board (DAB), has heard it often from a variety of people: they have better Internet browser versions at home than they do at work.
“That’s crazy,” says Mr. Bough. ...
Posted in
Healthcare ad agencies, Sales & Marketing, Social media in pharma, Technology, e-Marketing |
1 Comment »
Thursday, September 8th, 2011
A recent study has found that when it comes to social media, physicians are logging in – both personally and professionally.
That they are digitally connected represents a variety of opportunities for stakeholders, including payers, pharma and med tech companies, and others, to reach physicians and their patients more effectively.
Posted in
Social media in pharma, Technology |
1 Comment »
Tuesday, August 30th, 2011
When the Prescription Medicines Code of Practice Authority (PMCPA) reprimanded Bayer HealthCare this month for breaching the ABPI Code of Practice in two of the company’s postings on Twitter, the ruling may have exacerbated wariness about social media within the pharmaceutical industry.
Industry sources say, though, that drug companies should not ...
Posted in
Social media in pharma, adherence and compliance |
2 Comments »
Wednesday, April 13th, 2011
I just got back onto Twitter after quite a number of weeks of minimal involvement. The heartwarming thing is I got quite a few private messages asking me if I was all right. I'm fine. All of us here have been involved in preparing the huge April issue and preparing ...
Posted in
Manny Awards, Patient education, Promotional medical education, Social media in pharma, disease awareness |
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Tuesday, March 8th, 2011
(This is a guest post by Ed Silverman of Pharmalot.)
Last fall, Pfizer began running ads for Lipitor that prominently touted the notion that exercise and a healthy diet may not make enough of a difference for two out of three people who must lower their cholesterol. To make its point, ...
Posted in
Patient education, Promotional medical education, Social media in pharma |
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Wednesday, February 9th, 2011
(This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change ...
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
5 Comments »
Friday, December 3rd, 2010
I had lunch this week in New York with three of my editorial board members; Diane Krusko of Pfizer, Michael Thyens of Eli Lilly, and industry marketing powerhouse in his own right, Sander Flaum of Flaum Partners.
During the lunch, the topic was debated again about why pharma can't seem to ...
Posted in
Social media in pharma, Uncategorized |
1 Comment »
Wednesday, November 3rd, 2010
I spent time two weeks ago at the Hyatt at the Bellevue in Philadelphia for ExL Pharma's Digital Pharma conference (thanks to Jasmaine John at ExL Pharma for letting me attend as media). There were a lot of good presentations at the conference; here's the list of what I ...
Posted in
Patient education, Pharmaceutical operations, Promotional medical education, Social media in pharma |
2 Comments »
Tuesday, November 2nd, 2010
The digital marketing agency Intouch Solutions Inc. continues to innovate by unveiling several social media tools, including TweetPharm and its share»send»save product. TweetPharm is a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. The share»send»save tool is a social sharing widget designed especially for the heavily regulated pharmaceutical ...
Posted in
Adwise, Social media in pharma, Technology, e-Marketing |
1 Comment »
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