Thursday, October 28th, 2010
On Wednesday, Oct. 27, Core-Create Inc. kicked off a 3-part blog series on the critical role that creativity plays in today’s pharmaceutical marketing. Dorene Weisenstein, executive VP and chief creative officer, the Core Nation, offers creative calls to action as she discusses how branding and marketing tactics are launching innovative ...
Posted in
Adwise |
1 Comment »
Tuesday, October 19th, 2010
VIMOVOtouchpoints, a new Website from AstraZeneca, provides physicians with a variety of helpful tools and information about Vimovo, which was approved by the U.S. Food and Drug Administration in April 2010. Vimovo is a fixed-dose combination of delayed-release enteric-coated naproxen, which is a pain-relieving nonsteroidal anti-inflammatory drug, and immediate-release esomeprazole, ...
Posted in
Drug Approvals, Sales & Marketing, Sales force effectiveness, e-Marketing |
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Friday, June 18th, 2010
The top issue vexing pharmaceutical executives is the changing commercial business model, according to "2010 Pharma Insights," a new report from Cegedim Dendrite. The pharma CRM and data solutions company conducted an online survey of 211 pharmaceutical executives in North and South America. Thirty-five percent of surveyed executives cited the ...
Posted in
DTC advertising, Economy, Pharmaceutical operations, Sales & Marketing, Sales force effectiveness, Social media in pharma, Technology |
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Tuesday, November 17th, 2009
I had a chance to catch up with John Kamp, executive director of the Coalition for Healthcare Communications, to get his post-game analysis of last week’s FDA hearing on the pharmaceutical industry’s use of social media. Overall, Mr. Kamp was pleased with the presentations made by the industry and the ...
Posted in
DTC advertising, Patient education, Professional education, Technology, e-Marketing |
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Thursday, November 12th, 2009
It was a tense countdown to the FDA social media hearings, but the first half of the first day proceeded relatively smoothly. The mainstream media did some coverage: here's AP's story, Forbes' Laurie Burkitt said FDA will likely squash the drug industry's social life on the Web, and Scott Hensley ...
Posted in
Uncategorized |
5 Comments »
Thursday, November 5th, 2009
It's one week until the FDA hearings on pharmaceutical promotion and social media, and the chatter on the Tweet stream has turned into a frenzied roar. During the hearings themselves, the Tweet stream may actually be quieter, since it's been reported that the hearing room itself is in a building ...
Posted in
Economy, Uncategorized |
3 Comments »
Wednesday, February 25th, 2009
I finally have done it. I am officially on Twitter.
Add me if you want.
Posted in
Behind the scenes |
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