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Med Ad News Insider

Intouch Solutions launches TweetPharm

Tuesday, November 2nd, 2010

The digital marketing agency Intouch Solutions Inc. continues to innovate by unveiling several social media tools, including TweetPharm and its share»send»save product. TweetPharm is a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. The share»send»save tool is a social sharing widget designed especially for the heavily regulated pharmaceutical ...

Video network enables targeted ad opportunities for pharma

Wednesday, October 28th, 2009

A partnership between 5min and HealthCentral creates an opportunity for over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly targeted health audiences through a new online health video network. 5min and HealthCentral are offering contextually relevant health videos to health seekers online. Each company brings complementary strengths to the partnership. 5min ...

Clinic-specific Websites on the rise

Friday, October 16th, 2009

In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through ...