Tuesday, April 7th, 2009
FDA has cracked down on sponsored links that show up on Google and other search engines on behalf of 14 different pharmaceutical companies: Bayer AG, Biogen Idec Inc., Boehringer Ingelheim Pharmaceuticals Inc., Cephalon Inc., Forest Laboratories Inc., Genentech Inc., GlaxoSmithKline, Johnson & Johnson, Eli Lilly and Co., Merck & Co., ...
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DTC advertising, Legal actions, Patient education, Sales & Marketing |
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