Wednesday, October 19th, 2011
Updated: This post reflects an updated version of the story originally posted here on October 19.
McCann Healthcare Worldwide has launched a new company, McCann Global Heath, which has taken a new approach to business: treating people as “health consumers” rather than as “target populations.”
John Cahill, CEO of McCann Healthcare ...
Posted in
Adwise, Healthcare ad agencies, Patient education, Promotional medical education, adherence and compliance, disease awareness |
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Wednesday, February 9th, 2011
(This blog post by Leigh Householder and Ben Harben of GSW Worldwide is being reposted with their permission)
Gaming is a big part of American life. Last year, 50% of households gamed often. Most chose that gaming time over some other media or entertainment. Those immersive, entertaining, often all-encompassing games change ...
Posted in
Patient education, Social media in pharma, Technology, e-Marketing |
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Friday, February 6th, 2009
In partnership with Momentum Worldwide, McCann Healthcare Worldwide has launched Momentum Wellness, the first global practice area focused specifically on wellness. The goal of the practice is to educate and enlighten consumers while building brand equity. Expertise lies in addressing the needs of traditional health-related categories, as well as the ...
Posted in
Adwise, Med Ad News |
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